Each year, the Tai Sui or Grand Duke Jupiter changes locations. In 2017, the Year of the Rooster, it lands in the West. If your home faces the West or you sit facing the West direction while at work or at home, it is said that this will put you in direct conflict with the Tai Sui. This presents the probability of obstacles or setbacks placed in your way, either businesswise or personally. Bad luck will be aplenty. In order to appease him, carry the Feng Shui Tai Sui Amulet throughout 2017.
The Tai Sui 2017 Keychain is especially important for those whose animal signs are directly or indirectly in conflict with Tai Sui, including the Rooster, Rabbit (a direct clash), Horse and Rat. These horoscope signs in particular are said to reap benefits from carrying this Tai Sui Keychain in 2017, although anyone can carry this amulet to be on the good side of Tai Sui.